Inaugural Auction
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This lot is closed for bidding. Bidding ended on 10/27/2012
The D304 General Baking Co. series, issued between 1911 and 1914 by the Buffalo, NY-area baking company, is one of the hobby's most rare and desirable vintage bakery issues.  Commonly called "Brunners Bread" cards today, the set actually features five different back varieties (Brunners Bread, Butter Krust Bread, General Baking Company, Weber Bakery, and Martens Bakery).  Largely due to the size of the cards but also due to the issue's striking images and more regionalized distribution, this issue is one of the more unique issues of its era.

Unlike other baseball issues of the day, which often shared poses or images across multiple sets, the poses and illustrations in the D304 set are found only in this issue.  The D304 issue is also significantly more rare than the popular tobacco issues of the era, with its key cards rarely becoming available for sale in the hobby.  The 25 cards from this issue are a rarity, and we are proud to offer a large assortment of cards from the set in our inaugural auction.

The card of Cleveland Hall of Famer Napoleon Lajoie is one of the key cards in the set and also one of its most difficult to obtain.  While fewer than 25 graded copies have been cataloged in the PSA and SGC population reports, Lajoie is one of the more popular and widely-collected prewar Hall of Famers in the baseball card hobby.  As such, any copy of a D304 Lajoie is a desirable and valuable piece.  This card, accurately graded FAIR by SGC, features the attributes of the grade, including creasing, rounded corners and some discoloration at the left border.  Still, the image of Lajoie presents colorfully and strong, with the majority of the card's subject unencumbered by creasing or wear.  This is an extraordinary item, a very rare and highly-regarded card from an important prewar set.

Population Data:
SGC Population: 17 total graded, 3 at this level, 9 higher
PSA Population: 6 total graded, none at this level, 5 higher
1911-14 D304 Brunners Bread Nap Lajoie (HOF) - SGC FAIR 201911-14 D304 Brunners Bread Nap Lajoie (HOF) - SGC FAIR 20
1911-14 D304 Brunners Bread Nap Lajoie (HOF) - SGC FAIR 20
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Bidding
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Minimum Bid: $500
Final prices include buyers premium.: $0
Number Bids: 0
Auction closed on Saturday, October 27, 2012.
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