Spring, 2019 Premier Auction
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This lot is closed for bidding. Bidding ended on 4/14/2019

Striking 1950 advertising display, designed to promote the Lionel Trains-sponsored Joe DiMaggio Show, which began airing on NBC television that spring.  Having moved from CBS Radio to NBC Television, the challenge was to quickly gain a foothold in advance of the onrushing holiday season.  These attractive promotional brochures were produced, utilizing a striking, bold red color, to promote the program.  This example is extraordinary, appearing to be in EX condition save for one faint crease near the center fold, running from top to bottom, and what appears to be a few small creases and blemishes along the lower-right edges.  This is a double-sided piece, and the matting and framing prohibits us from viewing the reverse (or examining the edges for condition issues), however, this is a very rare and exceedingly desirable advertising piece, in high demand among collectors.  Joining baseball, the celebrity of DiMaggio, and the popularity of Lionel Trains, in the eyes of many, a "perfect storm" of collectible subjects.  Framed to 20 1/2" x 14 1/2", the piece measures 11" x 17" unframed.

Scarce & Desirable 1950 Joe DiMaggio Lionel Trains Framed Display
Scarce & Desirable 1950 Joe DiMaggio Lionel Trains Framed Display
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Bidding
Current Bidding
Minimum Bid: $300
Final prices include buyers premium.: $390
Number Bids: 2
Auction closed on Sunday, April 14, 2019.
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