Spring 2020 Premier Auction - Closes April 11
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This lot is closed for bidding. Bidding ended on 4/12/2020

Beautiful full-color die-cut advertising display sign featuring Babe Ruth's endorsement of Quaker Oats Puffed Wheat and Rice, along with the awarding of more than a thousand prizes each week during an extensive promotion featuring Ruth.  Framed to 21" x 33", the sign presents extremely well, though up-close inspection reveals some areas of surface wear, and a few areas of paper loss and tears along the left edge of the piece.  This is an incredible display.  Quaker Oats clearly tried to get as much mileage as possible out of their association with The Babe - on this display alone, Ruth's image is pictured four times, and his facsimile signature is also pictured four times.  One of those images of Ruth is an illustration of the Babe Ruth pin (featured elsewhere in this auction), and one is pictured on the side of an illustration of a Spalding Babe Ruth promotional baseball, some of the prizes awarded as part of the promotion.  Note that the framing prevents us from examining the reverse or edges of the piece, but we would expect to find wear, and possible clear tape repairs or mild restoration, particularly along that left edge.  Regardless, an outstanding advertising piece, part of the collection of Ted Patterson.

1934 Babe Ruth Quaker Oats Cardboard Advertising Display
1934 Babe Ruth Quaker Oats Cardboard Advertising Display
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Bidding
Current Bidding
Minimum Bid: $250
Final prices include buyers premium.: $554
Number Bids: 10
Auction closed on Sunday, April 12, 2020.
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